Scott Horton Interviews Allan Hyde
Allan Hyde, director of Opinion Research Business, discusses his firm’s survey results indicating that approximately one million Iraqis have died violent deaths since the U.S. invasion in March 2003 and the differences between his results and those of some of the others attempting to keep track.
MP3 here. (16:09)
Allan rejoined ORB as a Director in January 2005 having spent seven years at MORI where he led their business to business (B2B) and professional services division. Allan has nearly 20 years’ market research experience with a focus on business related research: business and consumer confidence, corporate finance, corporate image and communications and professional services. His extensive international experience includes running the 18 country Central & Eastern Eurobarometer and the primary research behind PricewaterhouseCoopers’ (PwC) global ValueReporting™ initiative. Allan has spoken at a number of conferences and seminars and his article on attitudes and responses to the collapse of Enron was recently published in the International Journal of Market Research (IJMR). He has a MSc in Social Research Methods from the University of Surrey and a BA (Hons) in Applied Social Science from Kingston Polytechnic. Allan is an associate member of the Market Research Society.