We’re Winning the War Against ISIS! Maybe? On Social Media?

Now if we can just stop them from blowing stuff up all the time, this thing is in the bag.

Social Media Uber Alles

Despite the reality that propaganda in wartime is as old as dirt, America collectively is freaking out because a lot of ISIS’ takes place on social media. The elderly and feeble who run our government do not understand The Online gizmos and thus are terrified of them and declare they must be turned off with a big switch somewhere.

The young who serve them and understand little outside their own online bubbly life, all want to get ahead and so are eager to “engage” in online warfare with ISIS as if it was all just a cooler version of Pokemon Go.

So it was without meaning or surprise that the Obama Administration announced that Twitter traffic to pro-ISIS accounts has fallen 45 percent in the past two years.

American Strikes Back in the Twitter Wars

See, two years ago the administration put together an international coalition that’s mostly just America to fight ISIS, with one of the goals being to discourage the popularity of the group online. The “coalition” has been unsuccessful, making “gaffes” that seem, um, amateur. For example, a lot of the content was written solely in English, which sort of didn’t help in that a lot of ISIS people read only Arabic or whatever Chechens speak.

The State Department, who is in charge of all this media-ing, also spent $1.5 million of your taxpayer money earlier this year making a TV drama for Afghans saying ISIS is bad. Silicon Valley executives even met with top government officials to “game out” strategies to counter Islamic State online.

There’s been ever so much “messaging” over the last two years. One example is that in honor of #HumanRightsDay 2015, the State Department’s “Think Again Turn Away” program Twittered and Facebooked out the message of Ayaan Hirsi Ali, a discredited Islamophobe who says things like Islam itself is a death cult. In 2007, she called for the west to destroy Islam using military force.

Also, in a whole-of-government effort, everyone calls ISIS “Daesh,” which supposedly is a meany word in Arabic. I guess the idea is that in a war for minds, sending every ISIS fighter to bed angry at being called a name by the Secretary of State is a thing.

But It’s All Better Now

According to an Administration spokesperson, the coalition now uses “memes” — like a teddy bear that says ISIS “slaughters childhood” — written in Arabic. And Anonymous declared war on ISIS with, most recently, a member shaming ISIS by hacking their accounts and posting sexy photos of women. The same group once hacked an ISIS web site and replaced it with a Viagra ad. Laffs!

The only problem of course is that ISIS seems to have no problem recruiting people to replace those killed by the “coalition.” Could it be… that U.S. actions on the ground stomping on Muslims, and U.S. actions from the air droning women and children, and U.S. actions garrisoning Muslim lands, could possibly play more of a role in ISIS recruitment than 140 characters on Twitter?

Peter Van Buren blew the whistle on State Department waste and mismanagement during Iraqi reconstruction in his first book, We Meant Well: How I Helped Lose the Battle for the Hearts and Minds of the Iraqi People. His latest book is Ghosts of Tom Joad: A Story of the #99 Percent. Reprinted from the his blog with permission.